I literally squeal like a prepubescent valley girl when i hear my favorite artist’s music in other media. It’s kind of like a quick validation of your musical preferences.The more obscure the artist the better the feeling. When it happens it like the clouds part and there is sun shine.
I just heard Regina Spektor in an Estee Lauder perfume commercial and just had to sing along. This was the song- Fidelity.
It’s kind of like the people who make the music we love to listen to are friends of ours and we like to see them making endorsement deals and doing well. So hearing music i like in movies and on tv makes me smile.